Nursing Sensitive Indicators - 973 Words

Nursing Sensitive Indicators: Organizational Systems Gleidis Angeles Western Governors University Nursing Sensitive Indicators: Organizational Systems The knowledge of nursing sensitive indicator can be helpful in providing the patient care which meets the quality and ethical standards. Nursing sensitive indicators rely on evidence to take patient care decisions (Patrician, 2010). According to Patrician (2010), Evidence Based Nursing is the use of personal expertise and research to take decisions on patient care. In case of Mr. J, there is a clear lack of evidence based nursing. Mr. J was kept in restraint without considering that Mr. J was not trying to get out of bed by himself. When the pressure ulcer was identified, the nurse†¦show more content†¦The mix up could have happened due to carelessness of incorrect records or some other reason. A plan will be devised to make necessary changes to avoid such mistake. In case of Mr. J, the possible cause of the mix up could be a lack of communication among nursing and dietary staff. A policy for eliminating communication barr ier will be devised so that the dietary concerns of patients a communicated to dietary staff. After this the daughter of Mr. J will be communicated about the incident and the cause of the food mix up. An apology will be made and she will also be told about the steps which the hospital is taking to make sure that this does not happen again. This insurance is to make the family believe that the hospital is sensitive about every concern of the patient. If necessary the Rabbi of Mr. J will be called to give his opinion on the matter. After satisfying the patient and family, a report of the incident will be given to hospital administrator. The report shall include an explanation of the event and the necessary changes which have been made to make sure such mistake is not repeated. References Doran, D., amp; Almost, J. (2003). Nursing sensitive outcomes: The state of the science. Jones amp; Bartlett Learning. Foulkes, M. (2011). Nursing metrics: measuring quality in patient care. Nursing Standard, 25(42), 40. Foster, J. G., amp; Prevost, S. E.Show MoreRelatedNursing Sensitive Indicators : Nursing Index1155 Words   |  5 Pages Nursing Sensitive Indicators Merridee Dobbeck Western Governors University Running head: NURSING SENSITIVE INDICATORS 1 NURSING SENSITIVE INDICATORS 6 Nursing Sensitive Indicators Although nursing - sensitive indicators have been  evolving  since their formal introduction around  20 years  ago,  quality has been part of the art of nursing since  Florence Nightingale. Nightingale started the first quality improvement when she monitored environmental conditions that affected the care of theRead MoreNursing Sensitive Indicators Essay1262 Words   |  6 PagesTASK 1 RTT1 TASK 1 A. Discuss how an understanding of nursing-sensitive indicators could assist the nurses in this case in identifying issues that may interfere with patient care. Nursing-sensitive indicators are determinations used to delineate the excellence of nursing interventions and positive patient outcomes. This is not a new concept. In the 1800’s, Florence Nightingale, a promoter of outcomes, revealed such indicators when she revealed her statistical findings of soldier’s mortalityRead MoreNursing Sensitive Indicators Of Nursing Index976 Words   |  4 Pagesspecific to nursing, which impact patients through the care provided, known as nursing-sensitive indicators. These indicators are then used to identify, evaluate, and improve patient care as well as prevent future occurrences (ANA, 2014). A. Nursing Sensitive Indicators The first step in identifying concerns that impede patient care is to educate staff, enhancing their understanding of nursing-sensitive indicators, and how to improve quality of care through recognition of those indicators (ANA, 1999)Read MoreNursing Sensitive Indicators Essay1792 Words   |  8 PagesWestern Governor’s University RTT Task 1 Nursing-sensitive indicators can be an important tool in identifying patient care issues that could potentially arise during a hospital stay. By analyzing the data on specific nursing-sensitive indicators, the quality of patient care can be optimized and patient satisfaction can be improved. The American Nurses Association (ANA) and the National Database of Nursing Quality Indicators (NDNQI) are two sources of information and guidelines forRead MoreThe Unintended Outcome Of Nursing Sensitive Indicators1203 Words   |  5 PagesThe Undesired Outcome A. Nursing Sensitive Indicators Nursing sensitive indicators (NSI) were developed by the American Nurses Society (ANA )in the 1990’s as a way to link patient outcomes to nurse staffing (Montalvo, 2007). NSI established parameters to focus on and to provide a means to evaluate the care given by nursing (Nursing sensitive indicators, 2013). The scenario might have ended differently if the NSI had been adhered to and utilized. NSI’s have shown if a certain process are followedRead MoreNursing Sensitive Indicators Are Defined By The American Nursing Association ( Ana )1351 Words   |  6 PagesNursing-sensitive indicators are defined by the American Nursing Association (ANA) as â€Å"indicators that reflect the structure, process and outcomes of nursing care† (ANA, 2014). These indicators help define how nursing care is given by measuring the amount of nursing staff, skill level of the nursing staff, and the education level of nursing staff. These indicators depict the quality of care provided t o patients and the outcomes of the care provided. Careful tracking of these indicators providesRead MoreWgu Rtt Task 2 Essay1075 Words   |  5 Pages 2 A). Nursing-sensitive indicators reflect the structure, process, and outcomes of nursing care. (Nursing-Sensitive, 2014.) The skill level of the nursing staff, the supply of nursing staff, and the education or certifications of the staff are all used to measure the structure of nursing care given to any given patient. Patient outcomes, which are improved by a greater quality of care, are said to be nursing sensitive. Some examples of these are: pressure ulcersRead MoreRtt Task1 Essay749 Words   |  3 Pages Nursing-Sensitive Indicators Nursing sensitive indicators reflect the structure, process and outcomes of nursing care. The structure of nursing care is indicated by the supply of nursing staff, the skill level of the nursing staff, and the education/certification of nursing staff. Process indicators measure aspects of nursing care such as assessment, intervention, and RN job satisfaction. Patient outcomes that are determined to be nursing sensitive are those that improveRead MoreOrganizational Systems and Quality Leadership1624 Words   |  7 PagesSystems and Quality Leadership Task 1 A. Nursing Sensitive Indicators Nurses are integral key players in multidisciplinary teams caring for patients in complex healthcare systems. Hospitals, a primary care delivery portal within the health system, are inundated with patients requiring higher acuity care. Nurses must be prepared to recognize patients’ health care needs and provide quality patient care outcomes. The knowledge of nursing sensitive indicators can be helpful in providing the care whichRead MoreEvaluating The Quality Of Nursing Practice994 Words   |  4 PagesHistory Evaluating the quality of nursing practice began when Florence Nightingale identified nursing’s role in health care quality and began to measure patients outcomes. She used statistical methods to generate reports correlating patients outcomes to environmental conditions. Over the years, quality measurement in health care has evolved. The work done in the 1970s by the American Nurses Association (ANA) and of the Quality Assurance have offered a comprehensive method for evaluating health care

Women Employment in India Free Essays

GENDER DISCRIMINATION (Women employment in China and India) Sunida Singh Expo36@gmail. com 082 WE FORGET TO TAKE A PHOTO TOGETHER ^ ^ TABLE OF CONTENT Introduction3 Gender discrimination4 Global Women Employment6 Women Employment in China†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦11 Women Employment in India14 * Labor force trends legislation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 * Management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. We will write a custom essay sample on Women Employment in India or any similar topic only for you Order Now . 16 * Changing Work Place†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Successful case to promote women employment AVON China, the company for women†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 TATA India * About Tata Steel Corporate Sustainability Services18 * Empowerment initiatives of Tata Steel help women to achieve feat19 * TATA Motors Grihini Udyog†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦20 Conclusion Recommendation26 References27 Introduction This issue of the Gender Discrimination (Women employment in China and India) looks at the gender aspects of this impact, and updates indicators on the situation of women in labor markets. This report reconfirms that gender inequality remains an issue within labor markets globally. Women suffer multiple disadvantages in terms of access to labor markets, and often do not have the same level of freedom as men to choose to work. Gender differences in labor force participation rates and unemployment rates are a persistent feature of global labor markets. In 2008, an estimated 6. 3 per cent of the world’s female labor force was not working but looking for work, up from 6. 0 per cent in 2007, while the corresponding rate for males was 5. 9 per cent in 2008, up from 5. 5 per cent in 2007. Gender wage differentials may be due to a variety of factors, including crowding of women in low paying industries and differences in skills and work experience, but may also be the result of discrimination. Given the constraints women are facing, promoting gender equality and empowering women is not only an important goal of the Millennium Declaration in itself, it is also pivotal to achieving the new target on full and productive employment and decent work for all, and virtually all remaining goals and targets. This issue of Gender Discrimination (women employment in China and India) starts with an analysis of global women employment based on currently available information. Section two looks at the women employment in China and its impact. Followed sections are about women employment in India and its impact. Successful case to promote women employees. A final section concludes and highlights a number of policies to prevent gender discrimination. Gender discrimination Though gender discrimination and sexism refers to beliefs and attitudes in relation to the gender of a person, such beliefs and attitudes are of a social nature and do not, normally, carry any legal consequences. Sex discrimination, on the other hand, may have legal consequences. Though what constitutes sex discrimination varies between countries, the essence is that it is an adverse action taken by one person against another person that would not have occurred had the person been of another sex. Discrimination of that nature in certain enumerated circumstances is illegal in many countries. Currently, discrimination based on sex is defined as adverse action against another person, which would not have occurred had the person been of another sex. This is considered a form of prejudice and is illegal in certain enumerated circumstances in most countries. Sexual discrimination can arise in different contexts. For instance an employee may be discriminated against by being asked discriminatory questions during a job interview, or because an employer did not hire, promote or wrongfully terminated an employee based on their gender, or employers pay unequally based on gender. In an educational setting there could be claims that a student was excluded from an educational institution, program, opportunity, loan, student group, or scholarship due to their gender. In the housing setting there could be claims that a person was refused negotiations on seeking a house, contracting/leasing a house or getting a loan based on their gender. Another setting where there have been claims of gender discrimination is banking; for example if one is refused credit or is offered unequal loan terms based on one’s gender. Another setting where there is usually gender discrimination is when one is refused to extend their credit, refused approval of credit/loan process, and if there is a burden of unequal loan terms based on one’s gender. Socially, sexual differences have been used to justify different roles for men and women, in some cases giving rise to claims of primary and secondary roles. While there are alleged non-physical differences between men and women, major reviews of the academic literature on gender difference find only a tiny minority of characteristics where there are consistent psychological differences between men and women, and these relate directly to experiences grounded in biological difference. However, there are also some psychological differences in regard to how problems are dealt with and emotional perceptions and reactions which may relate to hormones and the successful characteristics of each gender during longstanding roles in past primitive lifestyles. Unfair discrimination usually follows the gender stereotyping held by a society. The United Nations had concluded that women often experience a â€Å"glass ceiling† and that there are no societies in which women enjoy the same opportunities as men. The term â€Å"glass ceiling† is used to describe a perceived barrier to advancement in employment based on discrimination, especially sex discrimination. In the United States in 1995, the Glass Ceiling Commission, a government-funded group, stated: â€Å"Over half of all Master’s degrees are now awarded to women, yet 95% of senior-level managers, of the top Fortune 1000 industrial and 500 service companies are men. Of them, 97% are white. † In its report, it recommended affirmative action, which is the consideration of an employee’s gender and race in hiring and promotion decisions, as a means to end this form of discrimination. In 2008, women accounted for 51% of all workers in the high-paying management, professional, and related occupations. They outnumbered men in such occupations as public relations managers; financial managers; and human resource managers. The China’s leading headhunter, Chinahr. com, reported in 2007 that the average salary for white-collar men was 44,000 yuan ($6,441), and compared with 28,700 yuan ($4,201) for women. The PwC research found that among FTSE 350 companies in the United Kingdom in 2002 almost 40% of senior management posts were occupied by women. When that research was repeated in 2007, the number of senior management posts held by women had fallen to 22%. Transgender individuals, both male to female and female to male, often experience problems which often lead to dismissals, underachievement, difficulty in finding a job, social isolation, and, occasionally, violent attacks against them. Nevertheless, the problem of gender discrimination does not stop at transgender individuals or with women. Men are often the victim in certain areas of employment as men begin to seek work in office and childcare settings traditionally perceived as â€Å"women’s jobs†. One such situation seems to be evident in a recent case concerning alleged YMCA discrimination and a Federal Court Case in Texas The case actually involves alleged discrimination against both men and blacks in childcare, even when they pass the same strict background tests and other standards of employment. It is currently being contended in federal court, as of fall 2009, and sheds light on how a workplace dominated by a majority (women in this case) sometimes will seemingly â€Å"justify† whatever they wish to do, regardless of the law. This may be done as an effort at self-protection, to uphold traditional societal roles, or some other faulty, unethical or illegal prejudicial reasoning. Global Women Employment Gender inequality remains an issue within labor markets globally. Women suffer multiple disadvantages in terms of access to labor markets, and often do not have the same level of freedom as men to choose to work. Gender differences in labor force participation rates and unemployment rates are a persistent feature of global labor markets. In 2008, an estimated 6. per cent of the world’s female labor force was not working but looking for work, up from 6. 0 per cent in 2007, while the corresponding rate for males was 5. 9 per cent in 2008, up from 5. 5 per cent in 2007. Women also face constraints in terms of sectors of economic activity in which they would like to work and working conditions to which they aspire. Women are overrepresented in the agricultural sector, and if the more industrialized regions are excluded, almost half of female employment can be found in this sector alone. Women are also often in a disadvantaged position in terms of the share of vulnerable employment (i. . unpaid family workers and own-account workers) in total employment. These workers are most likely to be characterized by insecure employment, low earnings and low productivity. Those women who are able to secure the relative comfort of wage and salaried employment are often not receiving the same remuneration as their male counterparts. Gender wage differentials may be due to a variety of factors, including crowding of women in low paying industries and differences in skills and work experience, but may also be the result of discrimination. Given the constraints women are facing, promoting gender equality and empowering women is not only an important goal of the Millennium Declaration in itself,1 it is also pivotal to achieving the new target on full and productive employment and decent work for all, and virtually all remaining goals and targets. By the end of 2008, working poverty, vulnerable employment and unemployment were beginning to rise as the effects of the economic slowdown spread. With the deepening of the recession in 2009, the global jobs crisis is expected to worsen sharply. Furthermore, we can expect that for many of those who manage to keep a job, earnings and other conditions of employment will deteriorate. The impact of the crisis will be felt by both men and women, but not necessarily in the same manner. This report presents alternative scenarios for selected labor market indicators in 2008 and 2009 in order to illustrate the effect on gender differentials in labor markets on the basis of changes in the economic environment. January 2009, the IMF again revised the global economic outlook downward, following similar revisions in October and November of 2008. According to the new projections, global economic growth in 2009 will be only 0. 5 per cent. This is considerably lower than was expected in November 2008. The new estimate for global economic growth in 2008 is 3. 4 per cent, which is 0. 4 percentage points lower than the estimate produced in late 2008. As Figure 1 shows, global economic growth in 2008 was significantly below the rates seen in recent years, which resulted in a major weakening in a number of labor markets. After four consecutive years of decreases, the global unemployment rate increased from 5. 7 per cent in 2007 to 6. 0 per cent in 008. The ranks of the unemployed increased by 13. 8 million people between 2007 and 2008, which is the largest year-on-year increase in the period for which global estimates are available. The global number of unemployed in 2008 is estimated at 193 million. Figure 1 Global unemployment trends and economic growth, by sex, 1998-2008* *2008 are preliminary estimates Source: ILO, Trends Econom etric Models, January 2009. The unemployment rate for women was 6. 3 per cent in 2008, as compared to a rate of 5. 9 per cent for men. Between 2007 and 2008, the unemployment rate increased for both men (0. percentage points) and women (0. 3 percentage points), thus slightly reducing the gender gap in unemployment rates that has been seen in the past decade (Figure 1). In terms of numbers of unemployed, 112 million out of the total of 193 million are men, and 81 million are women. The gender gap in the unemployment rate is one indication of the gender inequality in global labor markets. Another important aspect of this inequality is the difference in access to labor markets, as labor market access has much to do with economic empowerment for women. Even though global male and female labor force participation rates show signs of conversion, the gap is narrowing at a very slow pace and it still amounted to almost 25 percentage points in 2008. Women made up 40. 5 per cent of the global labor force in 2008, up from 39. 9 per cent in 1998. Similar to labour force participation, there is a large gender gap in employment-to-population rates, and this gap is narrowing also very slowly. Globally, the employment-to-population rate for the female adult population increased by 1. 2 percentage points between 1998 and 2008, as opposed to a decrease by 1. percentage points for male adults. Regional differences in both levels and changes over time are shown in Figure 2. Figure 2 Adult employment-to-population ratios, by sex and region, 1998 and 2008* (%) *2008 are preliminary estimates Source: ILO, Trends Econometric Models, January 2009 The female adult employment-to-population rate increased in seven out of nine regions. The largest increase s can be seen in Latin America and the Caribbean, the Middle East and North Africa, but the rates remain well below 30 per cent for adult women in the latter two regions. Only East Asia and South-East Asia and the Pacific saw a decrease. In East Asia, however, the female adult employment-to-population rate is very high and the gender gap in employment-to-population rates is the smallest of all regions. In most regions, the male adult employment-to-population rate decreased between 1998 and 2008, North Africa and Central and South Eastern Europe (non-EU) CIS being the exceptions. It is clear that, despite the progress made in many regions, far fewer women participate in labor markets than men. In developed economies, part of the gender gaps in participation and employment can be attributed to the fact that some women freely choose to stay at home and can afford not to enter the labor market. Yet in some developing regions of the world, remaining outside of the labor force is not a choice for the majority of women but an obligation; it is likely that women would opt to work in these regions if it became socially acceptable to do so. This of course does not mean that these women remain at home doing nothing; most are heavily engaged in household activities and unpaid family care responsibilities. Regardless, because most female household work continues to be classified as non-economic activity, the women who are thus occupied are classified as outside of the labor force. While it may not be correct to assume that all women want employment, it is safe to say that women want to be given the same freedom as men to choose to work and to earn a salary if they want to. This is unlikely to be the case. Both India and China, it’s not difficult to see more and more companies aware the gender issues and provide a lot of opportunities, as well as work position for female employees. Such as TATA in India and AVON in China. These two companies make remarkable contribution in reversing workplace prejudice against female. Women Employment in China As everybody knows, China is an ancient nation, the historical root strongly influence people’s mindset. Traditional Chinese are deeply affected by Buddhism; Taoism and Confucianism. Especially Confucianism is the real root of gender discrimination. In Confucius’s admonitory, he thinks women should stand behind the man, and never overcome their men. (B. C 551-479), almost two thousands four hundred more years, the gender unequally in born becomes an inveterate mindset. Subsequently, in 1949s, new China was founded, both male and female gain the equal human rights in law. A department called All-China Women’s Federation (ACWF) was founded at the same time. This organization is founded to protect women’s legal rights include the right to work. Mao Zedong said women hold up half the sky, anything a man can do, a woman can also do. (Mao Zedong, 1968), in practice, Chinese women start to participate in labor market. Chinese women are free from stay at home pattem; share the burden with their husbands to raise a family. But in many traditional family, they don’t allow female to work outside, they prefer women play a role of take care of babies, handle all housework, the less participate with outside world, the better virtues they has. All of these internal and external factors drag Chinese women’s step and keep them far away from work. Along with the socioeconomic development, more and more Chinese women in general become more independent, they desire for the equal human rights as well as man, therefore, they entered the labor market. We can see the female in the workplace is increasing year by year. Women employee plays an important role in both family and workplace. Although the women’s rights receive significant attention, and protected by laws and regulations, but we still observed the gender discrimination in the workplace from directly turn to indirectly discrimination. Over those years, more and more companies use indirect sex discrimination which is more implicit; latent; with recessive reason, and inconspicuous. Whatever sex discrimination happens to one person, when it’s spread out over ten billion working woman, it ends up divided by a large population and becomes unobservable. In the recent years, there are some unspoken rules in the workplace, such as not-marriage, not pregnancy and childbirth. Most of employers even those state-owned enterprises (SOEs), always say that they provide equal employment opportunity abide by law, but they use every kind of excuses to reject female while recruitment, they keep female workers outside the door. According to a survey report which announced by Chinese Women’s federation association, it indicate 90% plus female graduates felt they have suffered gender discrimination when they seeking the jobs. People might hard to believe gender discrimination this kind of negative word to match with famous international corporations, but in fact, 40% foreign companies has implicit gender discrimination in recruitment. Some of them are Fortune 500 companies. And some small companies, female candidate have asked some embarrassing questions via interview. Those questions are very personally and privately. For example, a female candidate was asked did she live with boyfriend. Otherwise, many private and small enterprises will ask a parol agreement about not wedding and family plan within three or even five years. One of the real story is about a female worker who working at a big company, after she has a baby, she was told due to the poor performance, company will not renew the contract with her. Another option is to â€Å"Change the work position†, this kind of change also called demote. Usually, this kind of employee will be talked in person and privately, if they are willing to hand their resignation, company not only pay what they should pay but also provide them a letter of recommendation for the future development. The way of sex discrimination becomes so sly. In this case, company didn’t against the legal regulation, also use the internal performance evaluation as an excuse, although the employee is unhappy with this, but consider about the economic benefits, most of them will have to compromise. We can see, there is a case of unequal fundamental human rights. By the end of Feb 2010, the female graduates’ employee rate is lower than male about 8. 5%. (MyCOS Research, 2010), and MyCOS also point out that the gap of employment rate can’t fully present the real situation of gender equity. Mostly, female employees have to accept the lower salary position or accept the work doesn’t match with their major at all to be employed compare with male at the same qualified level. The employment quality is absolutely low and they are unhappy with this. All of these are the results of gender discrimination. In China, most of women are working on education; medical treatment; research; marketing; advertising; catering; entertainment; service industry and manufacturing. Most of them work at the bottom level; just few female can work on board. Female usually will face gender discrimination while recruitment; payment and welfare; promotion; sexual harassment and retirement. This is the top five hot topic people argue with in China. This is the top five hot topic people argue with in China. In the recent year, high level educational female face a big problem, every four high educated candidates has one person was rejected just because of she is a women. The age of childbearing female who has not had a baby yet usually cannot get the job. When we talk about promotion, there are two main factors strongly effect female’s promote opportunity, there are house work and children care. More than 20% working women have suffered spicy jokes, they are around 18 to 35 years old; more than 40% companies do not have the regulation about sexual harassment issues, all sorts of sexual harassment impede female’s development. In China, male retire at 60 years old and female at 55 years old by law. On the other hand, we can say, this community asks female to start work later than male and retired before male. It means the welfare of retirement payment, is unfair. And the data we provided before does not cover the implicit discrimination part; it means the real world situation will be worse than what we observed. Nowadays, sex discrimination trend to indirect, but there is an insight that relevant regulations and laws had deterrent effects. Although it cannot prevent and solve the current problem effectively, but from direct discrimination to indirect discrimination; finally trend to eliminate sex discrimination in the workplace, this is an ongoing process. At least we can see it’s on the way. In the recent year, corresponding laws and regulations are highly concentrate on eliminate gender discrimination in the workplace. In the case of implicit discrimination, this usually occurred at recruitment process or probationary period. The revised labor law strictly provisions the limitation and requirement on employer terminate employment contract during these period. When women employees suffer implicit discrimination, they should not longer put up with it; it’s time to stand up with a strong voice. Women Employment in India Population * There are an estimated 1,173,108,018 people living in India, which makes it the second most populous country in the world, following China. * Women are 48. 1% of the population of India. * There is a gender gap at birth. For every 100 girls born, there are 112 boys born; this gap is even wider in some regions. Of all ages, the gender gap is 100 females for every 106 males. * India’s religions play a strong role in its culture and people, and the large majority of Indians are Hindu. Educational Achievement * Of those ages 15 and up, just 49. 6% of females were literate compared to 73. 6% of males. * Men dominate the numbers of those enrolled in higher educational deg rees. Enrollment of Higher Educational Students, by Gender Women in the Labour Force * India’s 2001 Census found that women were 31. 6% of all workers. * Women are an estimated 38. % of all economically active individuals. * Of women that work in the labor force, only 20% work in urban areas. * Women earn 66% of men’s salary for equal work. * 26. 2% of women compared to 9. 0% of men cited a lack of role models as a barrier to advancement. Labor Force Trends and Legislation * In an effort to recruit more women employees, some companies are offering 25% bonuses for female employee referrals. * India ranked towards the bottom of the 134 countries, with a ranking of 114, on the 2009 Global Gender Gap Index. * Women received 12 weeks paid maternity leave. The Factories Act of 1948 mandates that employers with 30 or more women employees must provide child care facilities for children under the age of six. * India has a young workforce and population. In the next ten years, d ue to a flood of younger people entering the workforce, and more women entering the workforce, India expects to add an additional 110 million people to its labour force. Management * Women are just 3% of legislative, management, and senior official positions. * Women in management in India face many challenges. Studies have found: -women have to work harder to prove themselves; men do not respect women bosses (and prefer to have them as subordinates as opposed to superiors); -women are excluded from informal networks. * According to one study of ten companies, women were: * 34. 1% of those at the junior level of the workplace, * 16. 2% of those at the middle level, * 8. 2% of those at the senior level. * Of 1,112 directorships on the Bombay Stock Exchange 100, just 59 (5. 3%) are held by women. 32 * Out of 323 total executive directorship positions (generally considered to be prerequisites to holding the CEO position) on the Bombay Stock Exchange 100, just eight (2. 5%) are held by women. 54% of companies on the Bombay Stock Exchange 100 have no women board directors. * Despite occupying small percentages of leadership positions, 97. 2% of women (compared to 95. 6% of men) aspire to jobs with increased responsibility. Changing Workplaces * As companies strive to retain valuable female talent, companies are attempting to implement programs to create more women-friendly workplaces. One study of IT companies examined work-life/woman-friendly programs. Some of the most common programs include: * Flexible work schedules/hours (68% of respondents) * Sexual harassment policies (68%) * Flexible leave policy (64%) Transportation policy (55%) * Health and wellness programs (50%) * Day care for children/parenting workshops (27%) * Women’s lounge/recreation (23%) * Women’s forum /networks (18%) * The Global Gender Gap Index is measured by the World Economic Forum. It ranked 130 countries in 2008 on the size of their gender gap between women and men in four a reas: economic participation and opportunity, educational attainment, political empowerment, and health and survival. Successful case to Promote women employment AVON China, the company for women AVON, one of the largest direct marketing company in the world; owned more han three billion consumers and five million employees worldwide. Over these years, AVON engages on help women to have their own career; to have the equal opportunity to work as man. AVON China also creates a lot of jobs for Chinese women. The mission of AVON is the company for women. This mission leads see women not only as consumer but also potential employees in the near future. The CEO of AVON is a Chinese female named Andrea Jung. She also ranked NO. 5 in the 50 most powerful women in business list (2010, Fortune Magazine), AVON have launch their business over 100 plus countries all over the world. You can easy to find its beauty store just about every city in China. AVON provides flexible home-based business for Chinese female who desire for work and life balancing. It encourages women to start up their own business with very little cost. Just as low initial cost as the price of a lipstick with unlimited earnings potentials. This is one of the benefits of becoming an AVON representative or a direct sells person. Most of AVON sellers are female, women knows what women wants! AVON China provides great opportunities to hire and promote female employment. TATA India, the company for women About Tata Steel Corporate Sustainability Services Established in 1907, Tata Steel is the flagship company of Tata Group, the most respected business house in India and one of the top ten steel producers in the world. The Company was founded on the philosophy that society is not just another stakeholder in its business, but its prime purpose. As Tata Steel’s operations have expanded to new geographies, the Company has retained a collective focus on the various areas of corporate social responsibility that impact the environment, people and their health, and society at large. In India, the Company is pledged to causes such as strengthening civic amenities in and around its sites, providing healthcare, education, training, employment and recreation, and preserving culture and heritage, especially of indigenous tribes. Tata Steel has expanded its reach from the city of Jamshedpur and its adjoining urban areas to over 800 villages in the Indian states of Jharkhand, Orissa and Chhattisgarh, touching the lives of hundreds of thousands of people. In 2008, Tata Steel India became the first integrated steel plant in the world, outside Japan, to be awarded the Deming Application Prize 2008 for excellence in Total Quality Management. Empowerment initiatives of Tata Steel help women to achieve feat Concerted efforts by Tata Steel have helped the women in Kalinganagar area to achieve a major millennium development goal of the United Nations pertaining to gender equality and empowerment. The steel major’s initiative to organize village womenfolk through formation of women Self Help Groups (SHGs) and support for creation of alternate income-generating activities have helped them to attain this feat. In Kalinganagar, where Tata Steel is setting up a 6 million tonne integrated steel plant, 24 women self-help groups have been formed with 317 women as members. Out of them, 124 women are engaged in various income generating activities. The activities taken up by these women include poultry, mushroom farming , goat and sheep rearing , pickle making, Muduki and Badi making , stitching, Ethnic craft making, Phenyl and bleaching production and carrying on petty business. Apart from this, 23 women are also engaged in various community development works as teachers, community health facilitators, community organizers and SHG co-coordinators. Strengthening empowerment through various initiatives like Tejaswini programme, has paid rich dividend with significant increase in the number of women engaged in non-agricultural activities. It increased from only 5 in the pre-displacement period to 200 in 2010, which is very significant. Similarly, average annual income of the women members of the relocated families has reached Rs 24,600 compared to 2006 when they didn’t have any non-agricultural income. This exemplary achievement has also been maintained in maternal mortality and infant mortality rate. While it was targeted to reduce maternal mortality (by 3 quarters) and infant mortality (by two third) by the 2015, the same has been achieved well before the deadline. Due to 100% institutional delivery and regular medical checks-ups, the said target is pulled off. Apart from zero maternal mortality, 100 percent institutional delivery has also been ensured for these tribal women. Besides, zero infant mortality, 100 percent immunization of children has been attained due to the health initiatives taken by Tata Steel. This is considered as major achievements as infant mortality maternal death was just a common phenomenon for poor tribals of Kalinganagar area. TATA Motors Grihini Udyog Began in 1973 with mere 7 hesitant women members, extremely limited cash in hand and very humble revenues. But under the able guidance of our visionary mentor Late Ms. Leelatai Moolgaokar, we stand tall with over 1000 women members (most of who are shareholders), 17 centres and over Rs. 79 million turnovers. Grihini Udyog is a collective enterprise which endeavours to empower the women relatives of Tata Motors employees. Philosophy TATA work ethics rest on the twin principle of ‘justness’ and ‘ethical’. Justness is ensured through the inbuilt co-operative mode which ensures distribution of dividend in proportion of one’s skill set. It is also endured that the Society does not indulge in exploitation of anyone in any manner. Secondly, all labour rights within the ambit of ethical labor practices are secured to the individual members. They believe in ethical outsourcing of labour oriented process. During a span of 37 years, Tata Motors Grihini Udyog has gone through different phases, transforming itself from manufacturing household consumer products to intricate wiring and hi-tech Automotive Electronic Products. They work in 4 societies which are spread over 17 centres. These centres are distributed in and around Pune. 1. Tata Motors Grihini Shivankala Society – Stitches the uniforms and hand gloves for the company employees and supplies to Tata Motors. It now stitches 45 other items of sale including bags, purse etc. and sells it to a wide set of customers. 2. Tata Motors Grihini Cable Harness Society – Assembles the cable harness and supplies back to the company. 3. Tata Motors Grihini Electronics Society* – Assembles the electronic components used in a vehicle and supplies to the company. 4. Tata Motors Grihini Vividh Karyakari Society – Prepares spices, condiment and other eatable items. It has a wide customer base for its products which not only includes Tata Motors but other organizations in the vicinity. Tata Motors Grihini Electronics Society has achieved ISO 9001-2000 certificate on 13th October 2004. We achieved certificate of ISO 9001 – 2008 in December 2010. How they work? They work online on SAP enabled SRM system. Based on the quantum demand of the product and services, targets for each month is set and delivered as and when required by the customer. This has been achieved by strategic alliance between Tata Motors (through MASOP arrangement/process) Their Proud * Respected and reliable Vendor of Tata Motors * Assisting New Product Introduction (NPI) by providing wiring for prototype vehicles. * Coping with increase in production volumes. * Additional business relations with other companies like Motherson Sumi, Tata Power. Certificate for ISO 9001-2000 from BVQI(Bureau Veritas Quality International) * Our three employees have achieved the Gunvant Kamgar Award conferred by the Maharashtra government. New Horizons The new age women are far more educated and have come up with new and advanced skill sets which were not witnessed decades back. Their sustainability plan attempts to harness this potential. The chief mechanisms would be  œ 1. Linking of business unit with the rural population in order to scale up the quantum of goods produced especially that pertaining to Vividh Karyakari Society. . Enhancement of the membership base of the workforce through raising the inclusion bar of the traditional outsiders i. e. those who are not relatives of the Tata Motors employee. 3. To open up additional selling unit in order to scale up the sale. Currently, 20% of the revenue comes from sale to customers other than Tata Motors. This shall be raised. Beyond Business Besides regular business we celebrate the other dimension of life. Be it organizing blood donation camps or tree plantation. They also celebrate Women’s day on 8th March with full enthusiasm. They organize Cultural Programmes on the Annual General Meeting. They make generous donations to the Sakal Relief Fund. They publish the Darpan Magazine and published Smrutigandha on 3rd August 2005 on the occasion of celebrating 25 years of the organization. Key Features * Society is for the women and totally managed by the women * Members work only for five hours in a day * Work centers located in residential areas of this city and its industrial area * Apart from share of profits through dividend women are also entitled * Monthly remuneration with statutory benefits is given to members. Tata Motors Grihini Vividh Karyakari Sahakari Audyogik Sanstha Maryadit Variety of namkins, sweets and many more. Tata Motors Grihini Shivankala Sahakari Audyogik Sanstha Maryadit Various types of cotton, terrycloth uniforms, cotton, hand gloves, caps. Also manufactured items like school bags, kitchen aprons. Tata Motors Grihini Electronics Sahakari Audyogik Sanstha Maryadit Products – Redio antina Flashers 12V 24V, multifunction modules, digital clock, relay 12V 24V . Tata Motors Grihini Cable Harness Sahakari Audyogik Sanstha Maryadit Assembly of various types of wiring harnesses that is Main cables, front to tail, roof panel wiring for Tata Motors Safari, Sumo. Evolution YEAR| NO. OF CENTRES | NO. OF LADIES | TURNOVER IN Rs. MILLION | 1973 – 1974 | 1| 8| –| 1980-1981| 19| 712| 1. 33| 1986-1987| 21| 836| 2. 93| 1991-1992| 24| 1100| 7. 43| 1996-1997| 24| 1623| 20. 5| 2002-2003| 20| 1099| 31. 45| 2005-2006| 22| 1300| 52. 5| 2006-2007| 20| 1329| 57. 07| 2007-2008| 21| 1300| 61. 32| 2008-2009| 18| 1091| 60. 03| 2009-2010| 17| 1011| 79. 00| Growth * From 8 ladies, the organization has grown to more than 1000 ladies strong. Annual revenue of more than 7 crores from 4 lines of business (LOB). * LOB spreading across traditional businesses like masala and tailoring to the technologically advanced businesses of electronics and cable. * Entire activities independently managed by the members of Grihini. CONCLUSION Sex discrimination is a very serious socioeconomic problem which exists worldwide, not only in Ind ia and China but also other countries. How to eliminate discrimination in the workplace? Nobody find out the perfect solution yet. Under the global economic recession, the labor supply is much stronger than labor demand. This might narrow the room for eliminate gender discrimination in the workplace. We should careful avoid financial crisis makes gender discrimination become more reasonable in the workplace. To avoid cost from gender discrimination in the workplace, company can use strategies for prevention. There are a number of steps that company can take to reduce the risk of gender discrimination occurring in workplace. Although company may not be able to take all of the steps, but should take as many of them as you can. Adopt a clear gender discrimination policy. In company employee handbook, should have a policy devoted to gender discrimination. That policy should; define gender discrimination; state in no uncertain terms that you will not tolerate gender discrimination; state that company will discipline or fire any wrongdoers; set out a clear procedure for filing gender discrimination complaints; state that company will investigate fully any complaint that receive, and; state that company will not tolerate retaliation against anyone who complains about gender discrimination. The gender equity issues should always be involved into considerations. In order to protect the employment equal opportunity, we can not only reply on laws and regulations, need all corresponding parties to make contributions as well. REFERENCES ACWF, All-China Women’s Federation’s official website: http://www. acwf. com/ Australian Human Rights Commission, women in leadership, sex discrimination. Retrieved Oct 17 2011 from: http://www. hreoc. gov. au/sex_discrimination/programs/women_leadership. html Avon product Inc (2011), the official website: http://www. avon. com/ Catalyst (2011) Women in the labor force in India. Retrieved Oct 18 2011 from: http://www. catalyst. rg/file/453/qt_women_in_the_labour_force_in_india. pdf Catalyst (2011) Leadership gender gap in India. DECCAN HERALD, Retrieved Oct 19th 2011 from: http://www. deccanherald. com/content/116956/leadership-gender-gap-india. html Confucius (551-479 B. C), the admonitory of Confucius. Retrieved Oct 19 2011 from: http://baike. baidu. com/view/2176. htm Elizabeth Boroderick (2011). Gneder equality blueprint 2010. Australian human rights commission. Retrieved Oct 17 2011 from: http://www. humanrights. gov. au/sex_discrimination/publication/blueprint/index. html Felice (2011) Women in the labor force in China. Quick Takes. Published: Aug 2011. Catalyst. Chianging workplaces, changing lives. Retrieved Oct 17 2011 from: http://www. catalyst. org/publication/432/women-in-the-labor-force-in-china Jane Nolan (2008) Gender and Equality of opportunity in China’s labour market. Department of Sociology. University of Cambridge. GeNet working paper NO. 31 Retrieved Oct 17th 2011 from: http://www. genet. ac. uk/workpapers/GeNet2008p31. pdf Laurie Burkitt Josh Chin (2011) China’s Race with the Gender Gap. Published on April 29 2011. CHINA REALTIME REPORT. Retrieved Oct 17 2011 from: http://blogs. wsj. om/chinarealtime/2011/04/29/china%E2%80%99s-race-with-the-gender-gap/ Liz Bolshaw (2011) National differences in MBA gender gap: China and Hongkong lead the way. Published on June 21 2011. Women at the top blog. FINANCIAL TIMES. Retrieved Oct 17 2011 from: http://blogs. ft. com/women-at-the-top/2011/06/22/national-differences-in-mba-gender-gap-china-and-hong-kong-lead-the-way/#axzz1b9mLGVq j Lu Pin (2009) Women vulnerable to gender discrimination in workplace. Published on June 21 2009. GLOBAL TIMES. Retrieved Oct 17 2011 from: http://opinion. globaltimes. cn/commentary/2009-06/438474. tml Margaret Maurer-Fazio Thomas G, Rawski Wei Zhang (1997) Gneder Wage Gap in China’s Labor Market; Size, Structure, Trends. Working paper NO. 88 the William Davidson institutes. Retrieved Oct 18 2011 from: http://wdi. umich. edu/files/publications/workingpapers/wp88. pdf Mao Zedong (1968), quotations from chairman mao tsetung, Retrieved Oct 18 2011 from: http://baike. baidu. com/view/581241. htm Psych Central News Editor (2009). Gneder discrimination in the workplace. Work and Career News. Retrieved Oct 17 2011. From: http://psychcentral. com/news/2009/10/09/gender-discrimination-in-the-workplace/8868. tml Ricardo Hausmann, Laura D. Tyson, Saadia Zahidi (2010), the Global Gender Gap Report. World Economic Forum. Retrieved Oct 18 2011 from: http://www3. weforum. org/docs/WEF_G enderGap_Report_2010. pdf Ricardo Hausmann, Laura D. Tyson, Saadia Zahidi (2009), the Global Gender Gap Report. World Economic Forum. Retrieved Oct 18 2011 from: http://directivasdearagon. com/wp-content/uploads/2011/07/report2009. pdf Stephen Gandel (2010) Are women less competitive than man? Explaining the gender gap. Posted on SEARCH TIME. COM Nov 30 2010, Retrieved Oct 17 2011 from: http://curiouscapitalist. blogs. time. om/2010/11/30/are-women-less-competitive-than-men-explaining-the-gender-gap/ Tripti Lahiri (2011) China vs. India, the population numbers. Published on May 2nd 2011. CHINA REALTIME REPORT. Retrieved Oct 17 2011 from: http://blogs. wsj. com/chinarealtime/2011/05/02/china-vs-india-the-population-numbers/ Wang Zhiyong (2004), women in the workplace: A great leap backward. Published at China. org. cn. March 22 2004. Retrieved Oct 19 2011 from: http://china. org. cn/english/2004/Mar/90950. htm Xixoaling Shu Yanjie Bian (2010) Market Transition and Gender Gap in Earn ing in Urban China, the University of North Carolina. Published July 28 2010 by the university of north Carolina press. Retrieved Oct 18 2011 from: https://webspace. utexas. edu/hl4958/contemporary-chinese-history/Shu%20-%20Market%20Transition%20and%20Gender%20Gap%20in%20Earnings%20in%20Urban%20China. pdf Xiaoran Shang (2010) Gender Discrimination in Chinese Job Market. Mellisa class interview Xiaoran Shang on Oct 10th 2010. Retrieved Oct 18 2011 from: http://sxr520. public. iastate. edu/Gender%20Discrimination%20in%20Chinese%20job%20market. htm Xinhua News Agency (2004) Government urged to help women find more jobs. Retrieved Oct 19 2011 from: How to cite Women Employment in India, Papers

Integrated Marketing Communications for Theoretical Communication

Question: Discuss about theIntegrated Marketing Communications for Theoretical Communication. Answer: Introduction The Integrated Marketing Communication (IMC) plays a crucial role in communicating the message of the brand to a larger group of audience. This communication pattern helps in implementing the necessary elements, which will help in communicating the message in an easy manner. This method of communication helps in developing the awareness of the brand at a lower cost, as it helps in communicating with the customers directly. The use of IMC not only helps in spreading awareness of the brand among the customers but also helps in developing trust with the customers. It is one of the best tools that help in saving time, as the company has a wide range of options that help them in connecting with the customers easily (Belch, Belch, Kerr, Powell, 2014). The Coca-Cola Company that is present in Australia uses the strategies that are present in IMC in an efficient manner, which has helped them in increasing the awareness of the brand among the customers. It is seen that the company targets its audience in a proper manner, which has helped them in increasing the sales on a half-yearly basis. The company is trying to increase its brand awareness among the Australian customers, which will help them in increasing their value by 20 percent on a yearly basis. The company will try to reposition its brand in the Australian market by attracting the teenagers so that the consumers in the market can prefer the brand (Schultz, Patti, Kitchen, 2013). Findings and discussion Theoretical communication model The communication model according to Belch, states that the sender encodes the information in the messages and sends it to the receiver through a proper medium of communication channel. The receiver then decodes the message and provides feedback to the sender or the source who at that point becomes the receiver. It is a cyclical process, which takes place between the company and the customers. However, it is to be noted that the messages may be experiencing noise during the transfer, which may lead to the damaging of the information (Belch Belch, 2016). The message that will be sent through the medium needs to have meaning so that the information can be valuable when sent to the receiver. The message needs to be transmitted through an appropriate channel so that the receiver can easily understand the message that wants to be conveyed by the sender. The message that is communicated has to based on multiple levels such as it should have a literal meaning or a symbolic meaning. The company needs to use the people that are trained in communicating in through cultural and semiotic anthropology so that the meanings can be understood through conscious or subconscious meanings (Belch G. E., Belch, Kerr, Powell, 2014). According to the author, the perspective of semiotics comprises of three components, which are objects, sign or symbol and interpretant. The object is the attribute of the product or the brand for the company. The sign or the symbol helps in associating the meaning that the sender wants to convey to the receiver. The interpretant perspective is through which the consumers will associate the product. It is seen that communicating with the customers makes them associate themselves with the advertising or the promotion that is being done by the company. The perspective of the customers is that they will associate the brand with either the quality or the celebrities that are being used in the advertisements. This helps in increasing the consumption of the brands by the consumers (Belch Belch, 2016). The audiences are also aggregated in to various levels where the companies need to identify the audiences and the target market. This will help the company in segmenting the market so that the target audience can consume the products and services that are offered by the company. The companies will be able to increase its profits, if the identification of the market can be done in a better manner so that the target audience will be able to consume the products or services that are being offered by them (Schiavo, 2013). Analysis and evaluation IMC strategy of Coca-Cola Target audience It is seen that the company has targeted its audiences in a better way, which has helped them in disseminating the information through an efficient manner. The teenagers present in the Australian market have shown that they are likely to consume more volumes of the product than the average Australians are. It can be seen that the company has maximized its profits within the age group of 15-24. These consumers are the future customers of the company, as it will help the company in reaching its objectives that are long term in nature. The company also needs to target the age group of 25-34, as most of the consumers in this group act out of impulse, which will help in increasing the sales of the product (Luxton, Reid, Mavondo, 2015). Targeting the youths The company needs to consider the youth by implementing the pull strategy. With the help of sponsorships, it will help in improving the status of the corporate, which will help in improving the image of the brand. An example of attracting the youths will be to use younger and new generation singer, Avril Lavigne who is being recognized as a pop singer in the modern world. It will help in attracting the girls, as it will be easy for them to identify themselves with the image and boys will prefer them, as she is pretty. The company can sponsor the concerts that will be held in Australia so that the youths can associate the brand with the image of a rock concert (Kitchen Burgmann, 2015). Sports events: Attracting males The company has a good reputation in sponsoring the events that are related to sports. The main idea that the company has is that providing these kinds of sponsorships will help in attracting large number of audience. The country has a famous football team that participates in international matches, which has helped the company in associating themselves with the team. The company can sponsor the games played by the team so that it will help in attracting the men towards the products. Another strategy is that the country is known for the game of tennis called Australian Open, which is one of the prestigious events on a global basis. The company can sponsor the event by putting banners inside and outside of the stadium so that it can help in attracting the potential customers. The customers who will be waiting to enter the stadium can indulge in impulse buying due to the presence of the banners (Thorson Moore, 2013). Pubs and Clubs: Attracting young adults For the company to attract the younger adults, they must use a push strategy, which will help in attracting them. These adults will prefer drinking with their friends in the Australian pubs so the company needs to devise a strategy that will help them in attracting these potential customers. The company can go in to a joint venture with some alcoholic drinks so that it can promote its brand among the young adults (Percy, 2014). Advertising on TV and Cinema: Attracting large audience Most of the young audiences are receptive to the advertisements that are being shown on television. The company can use it as an advantage by avoiding the clutters that are associated with spot advertising. This communication medium will be cost-effective, which will also provide an opportunity to the target audience to connect with the program and the sponsors. The cinema complexes that are present in throughout the country need to be targeted with the choice of films that the customers want to see. This will help the brand to showcase its products in the films that will help in attracting large customers (Schlinke Crain, 2013). Press advertising: Targeting the elder people The company needs to target two kinds of customers through press, which is the elder and the young audiences along with the females, as they love to read more than the males. The older generation people in the country are likely to read newspapers and magazines, which will help the company in advertising its brands. This will provide a chance to the company to attract the elder people (Naeem, Bilal, Naz, 2013). Other strategies The company needs to use the drip strategy so that it can help in maintaining awareness among the customers for a long period along with a burst strategy that needs to be used during the summer, which will help the customers to indulge in impulse buying (Luxton, Reid, Mavondo, 2015). Recommendations According to (Kitchen Burgmann, 2015), the company needs to use the banners in an extensive manner during the concerts so that it will help in attracting the customers. The banners will have the same themes that will be showcased in the television campaigns but will not be detailed. The banners need to be displayed on the public transports, as many potential customers use the public transports for commuting to their respective work places. It can be seen that the majority of the customers who use the public transports are either school or university students. The other banners need to be displayed in and around the stadiums as well the big cities like Queensland, Brisbane and Melbourne. This will help in attracting the potential customers towards the concert arranged by the company. Sports The sponsorships related to sports can be developed by the company during the summer season when the country participates in various sporting events. The football team and the cricket team is well-renowned in the country and sponsoring them would help the company, as many people will get aware of the brand and its products. Sponsoring these events will be done through putting banners inside the stadiums and the jerseys of the team members needs to carry the logo of the company (Percy, 2014). Sales promotions For the promotion of sales, the company needs to use two methods, which are promotions related with manufacturer to resellers along with the promotions of manufacturers to consumers. The company needs to ensure that the resellers of the products need to be display the products of the company in a better manner, which will help in attracting the customers. This will help the company, as they will try to establish brand loyalty, which will help in increasing the orders of the company. The second method is that the company needs to pursue the consumers of the competitor brands in trying out their products. The company can provide coupons to the customers so that they can get attracted towards the product that is sensitive towards prices. It will be a cost-effective method, as the coupons can be used for a limited period, which will help in increasing the sales of the company (Schiavo, 2013). The company can arrange lucky draws for the customers such as trips and others to the winners, which will help in increasing the sales of the company. The winners of the concerts and the lucky draw winners from the other competition will help in getting the brand recognized. This will help in increasing the consumption of the products, as the customers will be willing to try out the various gifts that are being offered by the company. Online promotions The competition that will be provided by the company needs to be accessed by the customers from the website portals as well, which will help in increasing the awareness of the brand. To make the customers aware of the products, the company needs to provide screen-savers and some games on the websites so that the young generation can spread it through word-of-mouth to their friends and families. Conclusion Thus, it can be concluded that the Coca-Cola Company needs to adopt the Integrated Marketing Communications in a proper manner so that it can help them in attracting the consumers. The effective communication models needs to be used by the company such as the extensive use of banners and other promotional methods will help in spreading awareness of the brand among the customers. The merging up of the company with the teams will help in attracting the male customers, as these customers associate themselves with sports. The female customers can be attracted by arranging concerts and advertising the brands in the newspapers and magazines. Bibliography Belch, G. E., Belch, M. A., Kerr, G. F., Powell, I. (2014). Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Belch, G., Belch, M. (2016). Evaluating the effectiveness of elements of integrated marketing communications: A review of research. ISBN: 10 12-3869 Vol No 4 No 1. Kitchen, P. J., Burgmann, I. (2015). Integrated marketing communication: Making it work at a strategic level. Journal of Business Strategy, 36(4), 34-39. Luxton, S., Reid, M., Mavondo, F. (2015). Integrated marketing communication capability and brand performance. Journal of Advertising, 44(1), 37-46. Naeem, B., Bilal, M., Naz, U. (2013). Integrated marketing communication: a review paper. Interdisciplinary journal of contemporary research in business, 5(5), 124-133. Percy, L. (2014). Strategic integrated marketing communications. Routledge. Schiavo, R. (2013). Health communication: From theory to practice. John Wiley Sons. Schlinke, J., Crain, S. (2013). Social media from an integrated marketing and compliance perspective. Journal of Financial Service Professionals, 67(2). Schultz, D., Patti, C. H., Kitchen, P. J. (2013). The evolution of integrated marketing communications: The customer-driven marketplace. Routledge. Thorson, E., Moore, J. (2013). Integrated communication: Synergy of persuasive voices. Psychology Press.